about the founder.
FOUNDERHey, I'm Dina!
I believe you should be able to build a successful business without missing out on the life you're building it for.
I'm a strong advocate for building businesses around parenthood, not parenthood around businesses.
- 20 yearsin sales and business development.
- 8 yearsin digital marketing for flooring contractors.
- 300+flooring businesses and brands doing website design, paid advertising campaigns, social media content, etc.
Dina Escurel
FOUNDER, ROCKETSAM (formerly Samuel Digital)
Hundreds of websites, advertising campaigns, social media strategies, and lead generation systems later, I've learned something important:
Getting more leads isn't always the problem. It's what happens after those leads come in.
That's why this year marks our biggest shift yet: from Samuel Digital to RocketSam Solutions.
We're moving beyond traditional marketing.
With RocketSam, our job doesn't stop when someone fills out a form or calls your business. We help make sure the leads you're already paying for are followed up with, qualified, and turned into real estimate opportunities.
Because you shouldn't have to spend your evenings chasing leads, wondering who's going to follow up, or worrying whether next month's calendar will be full.
But there's something even more important to me than helping contractors grow their revenue.
It's helping them get their time back.
- I love seeing a flooring business owner attend their child's recital without constantly checking their phone.
- Or drive their kid to football practice without worrying where the next 10 leads will come from.
- Or take a family vacation knowing their business isn't going to fall apart while they're away.
That's what building a real business should look like.
Not just more revenue. Not just a fully booked calendar.
A business that supports your family, your freedom, and the life you actually want to live.
That's the kind of business I want to help flooring contractors build.
And that's why we're building RocketSamThe Booked Estimate Engine— our Flagship Lead-To-Estimate Acquisition System for concrete coating contractors.
you quote & install. rocketsam fills the calendar.
the Booked Estimate Engine. we prove it first — then standardize and scale.
Ads, speed-to-lead, qualification, booking, confirmation, follow-up and revenue reporting — one managed system.